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Emerging technologies that consumers have got their eye on

02 Apr 09:00 by John Austin

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One of the most exciting aspects of recruiting in the technology sector is that no two days are the same. In fact, no two conversations are the same. You don’t need us to tell you that we’re living in a fast-paced technological world that continues to evolve at breakneck speed.


Just five years ago, who would have thought that drones would be one of the top-selling Christmas gifts of 2017? Or that ‘OK, Google…’ and ‘Alexa’ would become synonymous with AI-enabled devices that answer our questions, control elements of our home and even add things to our shopping lists so we don’t have to?


The big question is, what’s coming next? Based on our industry observations, we provide a run-down of the technology we’re likely to see a lot more of in 2018.

Alexa: The feeling’s mutual...

2018 is the year that AI-devices, like Alexa, Siri and Google, will step it up a gear. The evolution of AI means our devices will start learning our likes and dislikes in order to provide a more personalised experience. While having a full blown conversation with Alexa may seem like a creepy prospect, we’re not strangers to this approach. Programmatic advertising has been following us around for years now (as well as those suspiciously tailored social media posts), so Alexa selecting news stories, TV shows, music and even recipes we might like is the next logical step for consumer AI devices.


Fashion gets a makeover

Speaking of personalised services, online retail giants like Amazon have used AI to tailor recommendations to us for years and 2018 looks to be the year fashion catches up. Previously we’ve been treated to recommended products based on popular items other people have purchased, but this is set to evolve to products based on a range of criteria including our body shape, style and personal preferences. Smaller, mail-order businesses, like Fabletics, have been tailoring product offerings to customers, but it’s remained out of reach for large scale high-street fast-fashion brands. Until now.


Fixing the plastic ocean

There’s a movement going on and we’re not talking about clean eating. More and more social media influencers are pushing their environmentally friendly agenda in the wake of 2016 shock-documentary Plastic Ocean. What’s this got to do with tech? Consumers are increasingly demanding products be made from materials that have been ethically sourced. In order to achieve this ambition, emerging technologies are required to utilise alternative materials for the next wave of devices.


Although it can be tricky to predict exactly what’s coming down the line and when, one thing’s for sure; 2018 will see the most consumer-driven technology markets ever and we can’t wait to see what develops.