John Lewis recently broke the television and melted hearts with its latest advert screened during a break in the Great British Bake Off, with viewers rushing to Twitter to react. One said: “An hour behind everyone on catchup but WOW! Paid more attention to the advert than I have been to #GBBO”, while another stated: “John Lewis are pretty much peaking on the ad front right now…what on earth are they gonna do for Christmas?!”
The school concert-themed advert is the work of adam&eveDDB and celebrated the department store’s new partnership with Waitrose. And it seems the London-based advertising agency is on somewhat of a roll with its nostalgic Halifax advert featuring original scenes from the 1984 classic cult movie Ghostbusters gracing our screens.
The Henry Nicholas team is also digging BBH London’s outing for Audi, which sees its new Q8 model make a grand entrance to Verdi, played by the 100-strong Odessa Philharmonic Orchestra. To celebrate the ad’s premiere, a live 16-piece orchestra and 40-strong choir took to BFI Southbank in London, with the stunt live streamed via Periscope and Twitter.
Additionally, we’re impressed with Virgin Atlantic’s new advert, brought to us from AMV BBDO, featuring a visually stunning and otherworldly experience that passengers experience above the clouds. The ad launched at the same time as a new Virgin Holidays campaign (also from AMV BBDO) which shares similar colourful and surreal imagery that we can’t get enough of.
While we’re no strangers to adverts for the Virgin brand, this month saw Nestlé’s AERO bar launch its first TV campaign in six years. Branding experts J. Walter Thompson London showed the bar’s chocolate bubbles being created using brass band music. What makes this advert especially impressive is that it didn’t use special effects and instead captured all of the bubbling chocolate on camera, requiring months of testing and fine-tuning. This was a deliberate move from Nestlé to show the care that goes into making every AERO bar.
Rumours are already swirling around this year’s batch of Christmas adverts, with Elton John set to make an appearance for the aforementioned John Lewis in what’s claimed to be an emotional journey through his life, and we certainly can’t wait to see what some our favourite agencies and brands produce together. After much discussion, we’re rooting for the return of ALDI’s Kevin the Carrot (pun intended).
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