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We’re going to the Bath Digital Festival 2018!

27 Sep 12:00 by John Austin

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The team at Henry Nicholas is thrilled to be attending this year’s Bath Digital Festival that takes place from the 17th to the 22nd October, and features events across the city.

Overseen by Bath Digital Festival CIC, the festival brings people and technology together, enabling attendees to explore Bath’s thriving digital scene and allowing us to get hands-on with some of the most exciting and innovative projects out there.

Now in its sixth year, the festival promises to be bigger and better than ever with more than 2,500 expected to descend into the city that The Financial Times ranked as one of the top 10 tech hubs of tomorrow.

Its 2017 event saw collaborations with tech experts from both local companies and international corporations such as Google, Apple, Tesla and Natwest, with Dyson stealing the show thanks to an exclusive showcase of its latest projects, including the 360 Eye™ robot vacuum.

Speaking of the festival’s importance, its director Jim Morrison told us: “Bath Digital Festival is about opening people's imagination and helping them to discover the incredible opportunities that today's digital revolution brings.  Each year we work really hard to build a balanced festival - balanced between our three key audiences - techies, professionals and individuals; balanced between event types - cerebral talks, practical workshops and educational seminars, and even balanced between the different aspects of digital technology - its ability to inspire creativity, help people collaborate for positive social change, and inspire young minds.”

We spoke to our team to find out what part of the 2018 festival they’re most looking forward to: 

Tony Allen, Principal Consultant: “I want to catch the AI vs Human Creativity talk delivered by Rob McGowan and Toby Brown from leading data science, technology, CRM and media agency Edit. The event explores where AI meets human creativity and asks whether AI can ever truly be considered autonomously creative.”

AI vs Human Creativity, Tuesday 23rd October 2018, 10:15am - 11:15am

Dan Carne, Principal Consultant: “How Digital is Changing the Way We Discover Brands sounds especially interesting. Hosted by Jake Xu, co-founder and director of Bath-based creative agency Ready, it examines how digital technology has fundamentally changed how businesses communicate with people and how there are now more opportunities for brands to introduce themselves to new customers.”

How Digital is Changing the Way We Discover Brands, Wednesday 24th October 2018, 11:30am - 12:30pm

Mark Trist, Senior Consultant: “I want to get to the Designing a Better World panel discussion hosted by Merle Hall, CEO of user-centred innovation and product development consultancy Kinneir Dufort which explores how technology and digital advancements are helping design a better, more sustainable world.”

Designing a Better World, Wednesday 24th October 2018, 10am - 11am

Emma Whitting, Consultant: “Hosted by the Young Entrepreneur Networking Association (YENA), the Cultures not Vultures event is right up my street. It looks at the importance of corporate culture when it comes to defining your personality, and communicating your values, beliefs and traditions.”

Cultures not Vultures, Wednesday 24th October 2018, 1:30pm - 2:30pm 

The whole team will also be gearing up for the LEGO Robot Club’s Robot Wars. Beer, Pizza and LEGO Robots; what’s not to love?! Are you attending this year’s Bath Digital Festival? If so, we’d love to meet you there. Connect with our team here or on our social media channels using the event hashtag #BDF2018.