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Fintech firms drive boom in London marketing roles

16 Aug 00:00 by Jessica Ashley

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Jess Ashley explores how Fintech is powering the capital’s jobs market. 

In July, Fintech professionals and experts from around the globe came together in London for Fintech Week 2019. This gathering of the best and brightest in an ever-growing industry saw more than 2000 attendees flock to the capital – a reflection of just how quickly the sector has grown since the first Fintech start-ups began to appear in around 2015. 

London has become a major hub for these organisations, who combine financial products with the latest tech, such as Blockchain, to change the way consumers and businesses interact with financial products. It is likely to soon rival San Francisco as a home for Fintech ‘Unicorns’ – privately held start-ups valued in excess of $1 billion. It’s a sector that is also seeing significant investment from ‘traditional’ banks and financial institutions as they compete to remain relevant in the future of finance. Start-up competition is disrupting the market with accessible consumer-focused tech, and established financial organisations are turning to Fintech to ensure they can offer the same seamless experience.  

But what does this mean for the London jobs market? 

In April 2019, Finextra reported a 61% rise in jobs in the Fintech space in London. These fast-paced and fast-growing businesses need talented people to scale up with them, and it’s not just tech roles that are on the rise. We are also experiencing a boom in marketing and PR roles, as start-ups race to ensure that they have the communication skills on hand to shout about the amazing work they are doing. 

These newly created roles represent an exciting opportunity for marketing professionals to be part of a rapidly evolving industry. If you’re looking for a challenging and ever-changing role, then this is the perfect sector to focus on. In terms of skills, you need to be highly adaptable, creative, bold, and able to hit the ground running, to make your mark in Fintech. 

I’m also seeing a rise in data-focused marketing and digital roles within the Fintech space, particularly in CRM (Customer Relationship Management). The use of data to segment and target key audiences is a vital marketing tool in an industry that is driven by advances in data processing and tech. 

If you're looking for your next role in Fintech, or you’re searching for people who could be your next Fintech superstars, Henry Nicholas can help. Drop me a line at j.ashley@henrynicholas.co.uk or get in touch on LinkedIn to talk marketing, digital, PR, CRM, data, or creative talent.