HN Consultant, Andy Midgley, shares advice for those who are looking to build a career in Public Relations.
PR is an incredibly exciting and diverse field to be a part of. One minute you could be shouting about a new technology and the next advising a client on how to craft a perfectly-honed social media message. But becoming a communications guru is tough. It’s a popular industry and getting that all-important first foot on the ladder can be difficult, particularly if you haven’t been able to get any previous experience in the field. If you’re set on becoming a PR superstar, explore the advice below and discover how you can brush up on your skills and improve your chances of success.
Polish Your Communication Skills
It sounds obvious but succeeding in PR is all about being a brilliant communicator. With that in mind, your writing skills need to be strong if you want to stand out from the crowd. Some of my clients tell me that they would rather see a candidate with an English or journalism degree over a specific PR degree. It’s vital you can demonstrate that you have a flair for the written word.
A degree in a relevant field like English is going to help you to get your foot in the door. It’s also useful to explore the professional qualifications on offer from the CIPR (Chartered Institute of Public Relations). An industry qualification can help to demonstrate your commitment to the field.
Be Socially Switched On
PR has evolved enormously in the last few years and the pace of change shows no signs of slowing. One of the best ways to understand the way this world works is to immerse yourself in it. Consume as much digital media as you can and be conscious of the way this information is being shaped to target you and the wider online audience. Understanding the digital landscape is key for anyone who wants to make their mark in PR.
Build Your Own Brand
There is no greater shop window for your PR skills than you. Make sure your social media and online presence is clean, cohesive, and projects the type of image that you would like to create for your ideal client. Prospective employers will consider this stuff, so you should too.
PR is one of those industries where experience is key and that can make it hard to get your very first opportunity. Work experience and internships can make all the difference when it comes to applying for your first role, so make sure you approach as many agencies as possible to get even a small amount of exposure on your CV.