Connecting linkedin

Banner Blog Image

South East Helps to Drive Creative Boom in the UK

Depositphotos 30288929 S 2019

The Creative Industries Federation values the creative contribution to the British economy at £101.5bn. The sector now employs more than 2 million people and is the fastest growing industry in the UK. 

Encompassing a wide range of specialisms, from marketing and PR to web design and television, the creative sector is expanding twice as fast as other industries according to data from Nesta and the Creative Industries Council. The South East is a vital part of this success story, home to 18% of all creative jobs in the country and second only in size to London at 29%. 

The ancient city of Oxford and the surrounding county of Oxfordshire are two of the biggest creative employers in the South East, acting as the base for 3000 digital and creative businesses who contribute over £1.4bn to the local economy. 

At Henry Nicholas, we are seeing a high demand for marketing and PR agency roles at all levels across Oxfordshire. Creative and communications professionals are seeking challenging roles with high-performing agencies, looking for the opportunity to grow their careers outside of the capital. 

Berkshire is another rising star in the UK’s creative and digital boom. Towns like Reading and Newbury are seeing an influx of digital organisations. This is, in turn, driving a rise in specialist creative and PR roles to support a thriving tech industry. Reading was recently named the third-largest digital ‘city’ in the UK after London and Manchester in the UK 2019 Digital Technology Census. B2B agency professionals are sought after as tech businesses search for creative support to grow their brand presence.

The creative economy shows no sign of slowing and the South East looks set to play a key part in this growth industry. Contact Andy Midgley, Senior Consultant, to discover your next agency role or to discuss expanding your creative team.