Is your company culture deterring candidates?
According to recent research by
The importance of company culture
Company culture is the lifeblood of a successful business. It ripples through your veins, defines your character and influences how you operate as a business.
Specifically, company culture affects:
- morethan half of employers believe that a well-defined culture boosts business productivity. And this makes sense, with strong cultures helping to align visions, direct performance and engage passions.
Employee retention - three-quarters of employers claim that a positive company culture helps them
retainkey employees. This is because cultures lead to a team of like-minded people who develop strong bonds and friendships that make work feel more fun.
Employee attraction - analytics company Gallup has found that culture attracts the top 20% of candidates. While benefits are important, talented candidates across the marketing and PR, data and insight, technology, digital and creative industries are placing increasing importance on cultural fit when job seeking.
How to enhance your company culture
Is company culture an inherent part of your business that you’re stuck with? Or is it something that you can influence,
According to the CIPD: “Culture is not
Policies and procedures
Your policies and procedures are the skeleton of your culture - guiding behaviour and influencing decisions. For example, to shape a more relaxed culture, you could introduce flexible and remote working policies, whereas to enhance a more driven culture, you could implement financial support for professional development and training.
60% of employees look forward to
Only 39% of businesses invest in team-building activities, yet these are a simple way to cultivate positive and friendly cultures. And, they don’t have to be expensive or external, with Christmas jumper days, bake sales, and even Eurovision sweepstakes all injecting a little social fun into the office.
And finally, how you reward your employees
Company culture is much more than a foosball table and free banana on a Friday. It’s about creating a positive working environment that fosters engagement and makes the top talent want to join,
Get in touch today to find out how we can source the top marketing and PR, data and insight, technology, digital and creative talent for your company culture.