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It’s not all business - how to make your personal brand

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How to do you, better. 

Working in marketing and PR you spend most of your day building and maintaining brands. But what about your personal brand? It doesn’t matter whether you’re actively job seeking, passively intrigued or more than happy with where you are - maintaining your personal brand is crucial for your current and future career. So where do you begin?

What is a personal brand?

Your personal brand is the image you present to others in person, on paper and online. It includes your values, skills, work ethic and personality. Your personal brand is important for your career because:

  • It shapes how people see you and your ability to take on that big project;

  • It determines whether people remember you after an interview;

  • It sets you apart from everyone else going for that promotion; and

  • It gets you noticed in an oversaturated market. 

But your personal brand is more than just “being you”. To successfully build your personal brand, you need to “promote you” too. 

Where to build your personal brand

At this year’s Bath Digital Festival, Edward White from At Live reinforced how important it is to develop your own brand in a medium and on a platform that works for you. For example:

  • If you’re destined for the screen, start vlogging using YouTube, Facebook Watch and IGTV. 

  • If you like the sound of your own voice, begin a podcast and start streaming it on Spotify, Apple Podcasts or Anchor. 

  • If you’re good with words, consider publishing your blogs on LinkedIn, Blogger and Medium. 

  • If you like to keep things short and sweet, produce micro-content on Twitter, Tik Tok, LinkedIn and Instagram. 

 

How to build your personal brand

The occasional podcast or monthly tweet isn’t going to create a brand that people remember and want to engage with. The key to building a successful brand is consistency, authenticity and varied content. To get started, Edward shared his top tools for “doing you”. These include:

  • Creative Cloud for content design, images, videos and sound

  • Canva for custom graphics and images

  • Unsplash for royalty-free photographs

  • Giphy for uploading GIFs to social media

  • Artlist for royalty-free music

  • Lightroom for Instagram filters

How to discover your personal brand

If you’re only just kickstarting your PR or marketing career, then you might not know what your personal brand looks or sounds like yet. To create your brand, write out a list of your key qualities including your skills, values, personality, career goals and personal goals. Highlight the qualities you want to emphasis and experiment with the different mediums and platforms mentioned above to discover where your strengths lie. 

If you’d like to know more about where your personal brand can take your marketing or PR career, get in touch with one of our specialist recruiters today

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