Like many people and brands during this challenging time, we’ve been forced to step back, take a good hard look at ourselves, and momentarily redefine the way that we help the people and businesses in our network. Amidst the uncertainty and the headlines there are plenty of positive stories and a heightened sense of community, which is great. In this blog we’d like to share some of the good stuff that for us has added some light to the end of the tunnel.
These are just a handful of things that have helped us get through the last few weeks, months, decades – how long has it been again?! We hope you find this helpful.
How can brands and agencies add value?
on what this all means for the marketing industry and brands themselves.
Sammy Mansourpour at AUK published in The Drum about 5 key metrics which reveal the value of your brand.
According to ‘consumer confidence is likely to plummet even further as Covid-19 continues to spread across the UK, but brands should see this as an opportunity to be noticed, rather than keeping quiet’.
Should I still be trying to ‘sell’ whilst all this madness is going on?
It’s a question Ben Potter (Business Development mentor helping agencies win the right clients) had been asked a lot. .
JUST EAT posted which shows visitors fell substantially just before 8pm last Thursday – a snapshot of how many people stopped what they were doing to clap for our carers and thank the nation's NHS heroes.
Most of our team signed up to to give some of our spare time to the NHS and the community. So did over 400,000 others, massively exceeding the target of 100,000 volunteers. Well done everybody!
Our senior consultant Mark about reminding people that there is still a need to give blood. Perhaps if you’ve volunteered to help the NHS but you haven’t yet been called up, you might like to consider donating blood.
The F word (furlough)
Thank F that the government stepped in and offered businesses and self-employed people some proper help to pay salaries whilst reducing outgoings so that businesses can continue operating and ensure that those that have opted for furlough have jobs to return to. .
We would also to reinforce the message that furlough is most certainly not a dirty word, it’s a positive thing and very necessary for a lot of businesses. John, our MD, tells our story and documents the 9 important steps to take when furloughing your staff .
For the parents and carers out there
are offering FREE activities and resources using the code UKTWINKLHELPS.
Craig Graham has also put together .
Something that made us all laugh
Our favourite video of the pandemic so far – the fantastic dance class video from .
Can you still hire people right now?
Yes, if you need the resource it is out there and there are ways to make it work despite quarantine.
courtesy of Fast Company.
Agencies and brands are still hiring. Interviews are happening over Skype, Google Hangouts, Zoom and other platforms, and candidates are either being onboarded remotely, or their start date is being handled flexibly with some candidates being instructed to hold off on handing in their notice until we’re all allowed back into the office. It seems a good way to secure the right talent whilst eliminating the risk for the candidate. Drop us a line if you’d like to hear more about how this can work, and if you’re seeking your next role you can also check out .
Online workshops coming soon
Last but not least, we are in the process of putting together a series of online workshops with live Q&A available to anybody that wants to participate. The first will be a CV workshop but we’re keen to hear your thoughts on other content that you think will be useful. if you would like to request a subject.
Maybe we can help you review salaries and freelancer rates, or perhaps we can help you write a job description or help you plan your resourcing strategy for when the fog clears. We may also be able to help in other ways too. If there is anything you can think of that would add some value to you, your business, or the people around you, then and share your ideas.