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Positive news round up 3

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Welcome to our third Positive news round-up where we share only good news. In this post we will mention some of the brands and agencies in the tech, marketing and creative industries that are going above and beyond to help others during the crisis. We’ve also included some useful links and videos, and a couple of other stories that made us smile. Feel free to click back to read Positive news round-up 1 and 2 if you missed those. First off…

A special shout out to Fay Gadsby 

Fay is a Bristol-based marketing and technical project manager who, with her steely determination and hard workrefused to let the pandemic stand in the way of her job search. Fay decided to share her daily experiences on LinkedIn and it wasn’t long before her posts went viral.  

We are delighted to share that Fay has been successful in landing not one, but two new jobs. Fay isn’t just a lovely human being with some great experience, she’s a shining example of what you can achieve if you put your mind to it. It’s also a great example of the power of social media and people coming together to help others in the community. Well done Fay and everybody that got involved to help along the way! 

You can check out Fay’s profile and recent activity to see how her story unfolded. We hope that mentioning Fay helps some of the other jobseekers out there stay positive too. 

Budweiser’s Wassup ad returns with a quarantine edition 

Budweiser has re-recorded the audio for its iconic 1999 advert to make it more relevant to people in lockdown and to encourage them to connect with friends and family. It’s simple yet so effective and reminds us why this was such a successful campaign in the first place.  

You can read more about this in Marketing Week.

Brands and agencies going above and beyond to help people 

Four tech companies join forces to build innovative communications app for NHS workers 

Four tech companies suspended all commercial activity and worked around the clock to develop an app which improves vital communication between crisis healthcare workers.  These companies are 4 RoadsKulestar, Concept Softworks and CK Alpha. 

The problem: 

“NHS staff, especially non-ICU staff, have been struggling to share information effectively during the COVID-19 crisis, leading to the loss of potentially life-saving personal protective equipment (PPE) and a shortage of critical care beds”  

The solution: 

“The app allows hospital staff to get teams to the right parts of hospitals, ensure the quick delivery of ventilators, masks and medication, and enables the creation and distribution of video and audio clips so doctors and nurses can share advice and request information” 

The app is being rolled out at The Queen Elizabeth Hospital in King’s Lynn, with a view to rolling out to all NHS hospitals nationwide. It may also be used in hospitals abroad. 

To read the full article head over to Prolific London.

Hot Pickle delivers over 3,000 Unilever care packages to NHS Nightingale 

Working with their network of suppliers, Hot Pickle’s newly assembled UnPickle team established a COVID compliant pick and packing line within 24 hours of taking Unilever's call requesting their help to deliver care packages to the NHS.  

On receipt of bulk deliveries from Unilever, they processed in excess of 30,000 individual units to create over 3,000 care packages which were in turn distributed directly to NHS Nightingale in individually branded bags along with a heartfelt thank you note.  

Well done Hot Pickle and well done Unilever. 

M&S charity T-shirts sell out but more will be on sale soon 

Marks & Spencer is raising money for NHS Charities TOGETHER via T-shirt sales. They’re currently sold out but you can check back here to buy one. 

Camden Town Brewery’s Heroes Lager proceeds donated to healthcare charities 

Camden Town Brewery has rebranded its Hells Lager to create Heroes Lager with all proceeds donated to support healthcare charities. NHS workers can also create an account with their NHS email address to receive 6 free cans of Heroes Lager.  

It’s currently sold out, but more will be available from 2nd May. You can order yours here. 

Funny but useful videos to help you win at WFH 

Creative agency Forever Beta has launched a campaign for Kaspersky, featuring working from home faux pas and F-ups to highlight the importance of continued cyber security whilst working in lockdown. It’s a witty way to engage an audience about a potentially dry subject. Nice work! 

 
Head over to Forever Beta’s website to read more about this video and to check out more of their work.  
 

The Marketing Practice’s creative team also launched a fun yet useful video to help businesses produce better B2B marketing videos made at home great B2B Marketing videos from home. We had a good laugh whilst also taking away some really useful tips. It’s a great piece of content. Thanks guys! 

 

The future of virtual experiences in a post-pandemic world

Music label Defected Records was one of the first in the music industry to host a virtual festival live from Ministry of Sound, highlighting that people still want to party and enjoy music with friends and strangers, even at a distance. 

Defected is about to host its fifth event and many others are following suit. 

Check out Campaign’s article for some interesting quotes and broader insights on the subject of virtual experiences post-pandemic.

In other news 

Manchester United showed its appreciation for the NHS with its signage at Old Trafford. 

And Captain Tom’s Just Giving NHS fundraiser has exceeded £31million. Serious Kudos and happy 100th birthday to Captain Tom! 

Henry Nicholas FREE webinars are now in full swing 

Following a great response to our first webinar on How to construct a CV we look forward to the second round of webinars hosted by Andrew Midgley and Daniel Carne. You can access the presentation slides from our CV webinar here.  

Andy and Dan will be discussing how recruiters use LinkedIn to find the right talent and they’ll be sharing their top tips, as well as LinkedIn’s own suggestions, on how to optimise your profile and appear at the top of our candidate searches.  

Be sure to join them on Friday 1st May at 12:00 or on Wednesday 6th May at 10:00. Email d.carne@henrynicholas.co.uk for a Zoom meeting invite.  

Our YouTube channel is also work in progress and webinar recordings will be uploaded here once we’ve had chance to edit them – watch this space and feel free to subscribe to our channel now. 

Let’s stay positive, and let’s keep doing what we can to help the people around us.