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Optimizing your LinkedIn profile for job hunting

What’s the point?

As there is a significant movement in the jobs market at the moment, one of Henry Nicholas’s webinars last year that focused on LinkedIn profile optimization seems more relevant now than at any point during the recent lockdowns. With over 675 million users globally it really is the place to be for all professionals. It’s worth noting that we are not LinkedIn experts, or marketers, but as recruiters we are able to show you how to appear at the top of our searches and hone your personal brand to find your dream job.

We are sifting hundreds of CVs and user profiles each day and only call the best candidates. A poorly put to together LinkedIn profile might be the difference between us shortlisting you, or not. As a business, over a quarter of our placements over the last 12 months have come from LinkedIn. You can also use it as a tool to tap into industry news and current affairs and stay credible in your space.

How should I do it?

We outline in some detail the steps to build and grow your personal brand in our webinar slides and video. 

CV working in harmony with your LinkedIn profile

LinkedIn has its own inbuilt set of rules and it is your chance to tell your career story in an interesting and engaging way. Definitely don’t copy and paste your CV onto LinkedIn!

As we’ve talked about previously you should always tailor your CV for each job application you make, you should also keep an eye on your profile to ensure that it’s always up to date and gives that extra colour, but you’ll only ever have one profile. To join the dots, you need to keep an eye on your activity to keep the content you’re liking, sharing and creating relevant to you and your career. It’s the opportunity for you to really become a thought leader in your space.

On your CV the information is more or less taken at face value until the hiring manager looks at your LinkedIn profile or meets you at interview. The recommendations and endorsements with LinkedIn back up these CV claims and bring them to life and linking the more formal tone of at CV with the conversational approach in your LinkedIn is a winning tactic.

Which is seen first?

This really depends on how you choose to apply for a job. We accept applications direct from LinkedIn with your profile, but we also advertise across a range of online job boards where, (more often than not) you’ll be asked to upload your CV which will come direct to us in the first instance. We would then always want to connect with you on LinkedIn.

Alternatively, if we have pro-actively searched for you on LinkedIn and contacted you to see if you are interested in a brief we have, we will see your LinkedIn profile first. The Open to Opportunities function can help guide us here. We would then start a conversation with you and request a CV.

To make things simple, both your LinkedIn profile and CV will be carefully reviewed at some stage during the application process.

As you can see, it really isn’t a case of your LinkedIn profile versus your CV. Your CV is still the main means of applying for jobs and should serve the purpose of giving the recruiter a factual and chronological snapshot of your skills and experience, but it should be complemented by a strong, professional and active LinkedIn profile – one which brings all the claims you have on your CV to life and showcases everything you have to offer as a person and as a professional.

Get in contact to speak with one of the team about how we can help you.