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Last month, we attended one of the biggest and most inclusive tech festivals in the South West - the Bath Digital Festival 2019. Now that we’ve had a chance to catch our breath, collate our findings, and recover from our favourite five days of the year, we’re ready to share our top eight takeaways.  1. The future of work is today Many businesses talk about recruiting for tomorrow, but how many realise that tomorrow soon becomes today? Victoria Johnson from Green Jay Talent Management discussed how tech companies need to create the future of work right now, to attract, retain and develop the talent they need tomorrow. This includes more flexibility, increased communication, reverse mentoring and even condensed hours.  2. Video killed the content marketer Video is still up there when it comes to customer engagement, yet many brands aren’t utilising video to its full extent (or at all.) Jack Cooke from Beyond the Brand shared his top tips for getting started with video marketing, including the importance of a hook, the need for a silver lining and that all-important call to action.  3. But writing isn’t dead Video may be a popular communication tool, but Amy Morse’s talk reassured us all that writing definitely isn’t dead. The UK publishing industry is now worth an impressive £6 billion, but it’s not only book lovers who are keeping the humble word alive. While video is certainly easier watching, reading can be quicker and more convenient depending on your content and audience. And, let’s not forget about Google’s love of words. The essential message: variety is key.  4. Do you With eventful lives and busy jobs, building a personal brand is probably not even on your to-do list. However, your personal brand is essential for establishing your career, connecting with the right people and giving yourself a little care and attention. Edward White from At Live got everyone thinking about how to “do you” better. The key takeaway? Consistency is key.  5. Humane tech, or the humane use of tech? Technology is developing quicker than ethics can keep up, and it’s harming our attention, mental health, relationships and, in some cases, democracy. Industry expert Dave McRobbie drove a thought-provoking discussion on whether humane tech or the humane use of tech is the answer, and where the responsibility falls.  We’d love to hear your thoughts over on our Twitter page.  6. Influencer marketing has its place If you’re a regular reader of our blog, you’ll know that we’ve recently been discussing if influencer marketing has had its day. Joelle Engolia from Wilde & Wolfe was asking the same question while sharing her top tips for when to use influencers. This included for seasonal events, when your marketing niche has become oversaturated, and when you have genuine, authentic and valuable influencer content to share.  7. AWS is topping Christmas lists Wes Neary from Amazon Web Services gave us an introduction into Amazon Web Services and it was clear to understand why it’s one of Stack Overflow’s most loved platforms. With broad functionality, end-to-end security and scalable reliability it’s no wonder that one million customers are already using the platform.  8. Keeping up-to-date keeps you up-to-scratch Henry Nicholas is a regular face at the Bath Digital Festival and for good reason. Connecting talented candidates with exciting positions across technology, digital, data and insight, creative, and marketing & PR sectors require cutting-edge industry knowledge.  To enhance your knowledge, book now for next years #BDF2020 and follow our blog for industry-relevant news, tips and insights.   

Near, far, wherever you are - remote working could be the answer. It’s been a busy year in the creative industry, with the sector’s fast growth leading to high demand for talented creatives across the country. But as companies compete on salaries and battle over job titles, are they missing a smaller trick? With 28% of workers willing to change jobs for one that lets them work more flexibly, is remote working the answer? Technology has changed our lives - from the way we pick up the food shopping and write our Christmas lists to the way we share our holiday snaps and log our exercise. But nothing has changed more than the way we work. Thanks to high-speed internet connections, lightweight laptops, instant messenger and smartphones, employees can now bring the office to the home, coffee shop or even beachside bar.  And the benefits of remote working extend far beyond the shorter commute or enviable view. Businesses offering flexible working policies are experiencing significant benefits themselves, including: Talent attraction - 20% of candidates would use remote working as the deciding factor when presented with two job opportunities. The ability to work from home is now more important to candidates than enhanced parental leave, travel allowances and professional development scheme - making it essential for attracting talent.  Talent retention - Remote working is also fundamental for retaining talent. Allowing employees the flexibility to work from home demonstrates trust, increases morale and supports a better work-life balance. Together, these create a winning culture that employees don’t want to leave.  Increased productivity - One in five workers feel more productive when working from home, thanks to fewer distractions and the ability to tailor the workday around when they’re naturally more energised.  Increased creativity - Flexible working has also been shown to increase creativity, giving employees the space to think deeply, the opportunity to discover different inspiration and the freedom to work where they’re most imaginative.  Yet, despite the benefits of remote working, many businesses aren’t embracing it. Instead, they’re worried about distractions, drops in productivity and loss in teamwork. If this is your business, how do you go about embracing remote working without your worries becoming a reality? First, it’s essential to scope out your expectations and set the parameters in a flexible working policy. That way, employees know how much freedom they have, while managers know what outcomes to expect. Secondly, it’s crucial to have the right systems in place to make remote working work. Aside from laptops, mobile phones and cloud-based storage, you need to consider software for video chat, web conferences, and collaborative working. Finally, you need to make flexible working part of your culture. This not only includes encouraging and championing your remote working, but it also involves adopting a fairer and more inclusive culture across all of your working practices. For example, paying in line with the 2019 Salary Guide and offering relocation packages.  If you’d like to know more about how remote working can help to boost your talent as well as your productivity, contact us today. 

  Consultant, Graeme Einfelds, talks about the tech explosion that transformed a once uninspiring stretch of motorway, and the Cyber Security skills that are in demand for the organisations who call it home.  London has long been a powerhouse for the world's biggest tech organisations. It’s a truly international capital that still dominates the tech landscape. But around 20 years ago, things started to shift. The easy transport links offered by the M4 started to attract some of the biggest and most groundbreaking companies in the world. The Thames Valley, Berkshire, and Swindon evolved into vibrant tech hubs, becoming home to Microsoft, IBM, Oracle, and many more industry giants. Sometimes dubbed ‘Silicon Alley’, this sprawling area – inclusive of London – is a key location for many technology professionals, including Cloud and Cyber Security experts. Cyber Security Skills in Demand  Cyber Security experts are some of the most in-demand tech professionals in the world right now. In fact, TechRepublic named them as one of the 10 most-wanted roles of 2019. Much of this demand in the UK is being driven by London, Swindon, and the M4 corridor. Last year, Crucial Academy released the 2018 Cyber Security City Rankings and Reading topped the table as the best city for Cyber Security professionals. It seems that Silicon Alley will continue to be a vital home for Cyber Security talent, and that’s certainly something that I see reflected in demand from clients and candidates.  Competition for Top Tech Talent  Despite the concentration of technology organisations along the M4 corridor and in London, and the growing digital skills gap in the UK, competition is still fierce for the top jobs in this booming area. Experienced security candidates with accredited certification are some of the most sought after. While candidates who are able to demonstrate a real passion for the rapidly evolving world of security technology are those who are most likely to stand out from the crowd. And companies are willing to pay high for top tech talent - as demonstrated in our 2019 Tech Salary Guide (download your copy here). If you’re searching for great talent or your next big move in Cyber Security or Cloud technology, get in touch. I work with candidates and organisations throughout London, Swindon, and the M4 corridor. Come say hello on LinkedIn or reach out at g.einfelds@henrynicholas.co.uk to find out more.  About Graeme  Graeme is an experienced recruitment consultant with a passion for all things tech. He has been working in talent for over 5 years and uses his impressive market expertise to connect the best Cyber Security and Cloud professionals with leading organisations in London, Swindon, and the M4 corridor.   If you would like to chat with Graeme about a new Cyber Security or Cloud role in London, Swindon, or the M4 corridor get in touch at g.einfelds@henrynicholas.co.uk. Alternatively, you can say hello on LinkedIn and download the Salary Guide below:    

Getting to know...Graeme Einfelds  Each month, we sit down with a talented member of the Henry Nicholas team to find out a little more about what they do and what makes them tick. This week it was Graeme Einfelds’ turn in the hot seat as we talked Cyber Security, playing the long game, and recruiting in London, the M4 corridor, and Swindon.  Graeme is an experienced recruitment consultant with a passion for all things tech. He joined the Henry Nicholas team in March and specialises in placing Cyber Security and Cloud professionals.  Hi Graeme! Thanks for taking the time out to speak with us. What does a typical day look like for you at Henry Nicholas?  A large part of my role is building a strong candidate base. It’s about playing the long game to gain trust and credibility within both the sector and the locations that I cover. Candidates may not be in a position to move right now, but they might be in the future, and also in a position to make future critical hire decisions  – and I want to be the one that they call. I also spend time speaking with current and potential clients about current threats, salary trends and the state of the market. What sort of roles do you recruit for?  I’m always looking for Cyber Security and Cloud professionals across London, Swindon, and the M4 corridor. This includes anything from Penetration Testers up to Heads of Cyber Security and CTO levels. What do today’s candidates look for in an employer?  I am seeing a lot of demand for roles at specialist consultancies. Simulated attack is the best form of defence in cyber tech, and this means being proactive, not reactive, to today’s data threats. There’s been an increase in candidates looking for opportunities that involve simulation exercises, Red Team events, and employers that can support them in attaining further certification. The Cyber Sec landscape is constantly shifting so they want exposure to the new tools and the cutting-edge technologies and methodologies that are hitting the market all of the time. I’m also seeing a real shift in salary and benefits expectations over the past year, as you can see in our recent Salary Guide. It’s definitely affecting the type of vacancies that top talent are applying for.  How about employers? What are they looking for from candidates?  Employers are interested in candidates who actively want to work with advancing tech. They are looking for experience in managing data breaches or preparing for them. People with a solid background in security, credible certification, and an ability to engage with clients and manage their security needs are the most sought after. You have been with Henry Nicholas for three months now. How would you sum up your experience so far?  In one word, collaborative. You have everything you need to succeed here. It’s a fantastic environment and the management team are incredibly supportive. If you would like to chat with Graeme about a new Cyber Security or Cloud role in London, Swindon, or the M4 corridor get in touch at g.einfelds@henrynicholas.co.uk. Alternatively, you can say hello on LinkedIn and download the Salary Guide below:

Money, business and solidarity.  You might think we’re talking about the latest series of the Peaky Blinders, and you wouldn’t be far wrong. The Northern Powerhouse is in one of its strongest positions yet, spelling a great 2020 ahead for businesses and candidates alike.  The Northern pull But it’s not just Thomas Shelby and his brothers who are stealing candidates and pulling businesses away from London. According to a recent report from Totaljobs, the North is attracting attention in its own right, thanks to: The Northern pound As the famous saying goes, “it’s cheaper up North,” and that remains relevant today. £1 in London is now worth £1.17 in the North - giving you 17% more bang for your buck. To put this in perspective, Northerners are paying £0.59 less per day on coffee, £42.65 less per month on travel, and £6,240 less per year on rent.  Growing businesses Northern England is home to 1 million businesses exporting £50 billion of goods across the world. Accordingly, it’s become a hotbed for investment, expansion, and jobs. At Henry Nicholas, we’ve seen an increase this year in marketing and PR jobs in cities including Manchester, York and Leeds.  Northern soul There’s a different way of life up North, which is why its cities dominate the happiness index. Candidates and businesses are motivated by earning enough to be comfortable, and workloads that get people home on time. A stark difference from salary-motivated Londoners who work an average of 150 hours overtime per year.  Local pride People and businesses are more proud of their region than the rest of the country, and this is reflected in overall employee happiness and business health. And it’s not going unnoticed. Relocations from London have tripled since 2010, leading to 75% of creative jobs now being outside of the capital.  How you can get involved So how can you as a business or employee get involved in the attraction that is the North?  Businesses If you’re a Northern business looking to benefit from the influx of marketing and PR talent relocating to the North, we can help to: Advice on local salaries and relocation support for your next vacancy;  Benchmark your policies, including flexible working, against the rest of your industry; and Build a local (and national) buzz about your business among talented candidates. Candidates If you’re looking for a creative job that allows you to relocate up North, then you need to look in the right places. Sign up to local job boards, speak to a national creative recruitment agency and make it clear on your CV that you’re willing and eager to relocate. ​ If you’re looking to join the Northern powerhouse, then get in touch with one of our Northern consultants today.

Burger King VS McDonalds - Are you giving your competitors the McFeels? Now you may remember in a bizarre turn of events, Burger King asked its customers to go directly to the competition in its “A Day Without the Whopper” campaign.  On 26 September 2019, McDonald’s celebrated McHappy day - a fundraising campaign in Argentina where $2 from every Big Mac sale was donated to the Children with Cancer charity. And Burger King showed its full support by stopping sales of its number one product for the whole day and, instead, asking customers to support its arch-nemesis.  This powerful marketing move melted the hearts of the internet, and it certainly isn’t the first time that Burger King has used competitor marketing to grab attention. But how can supporting your competitors in this way be good for business? We looked into the benefits of Competitor Marketing and how supporting your competition can actually work in your favour.  Industry support Firstly, without your competitors, there might be no industry at all. If the McDonald brothers hadn’t given consumers a taste for quick burgers, salty fries and hefty milkshakes, Burger King might not have been here at all. And today, when the nation’s attention is on healthy eats, it’s in the interests of both brands to keep fast food popular, desired and talked about. This campaign took the focus away from the negatives of fast food outlets and instead highlighted the positive actions of these brands.   The greater good Secondly, as in this case, sometimes there are more important matters at hand than who wins the burger war. McDonald’s was fundraising for an important charity and Burger King’s support led to a record-breaking McHappy Day that saw 73,437 more Big Macs sold than the previous year. That equated to $146,874 more for a cause far more worthwhile than a day of burger sales.  PR And finally, this was incredible PR for the King. The internet went crazy, and Burger King received a huge amount of attention and praise for a day that was really McDonald’s’. Not only was attention received, but Burger King emerged from this heartwarming campaign as a caring and selfless brand, distancing itself from McDonald’s “big corporate” image and subtly highlighting the fact that McDonald’s didn’t do the same for Burger King on their charity day.  And, while not a single Whopper was sold in Argentina on 26 September 2019, we don’t think this campaign hurt Burger King’s overall sales. In the words of Sanil Jain, co-founder of CupShup: “Next time I see a whopper, I am gonna grab a bite.” If you're looking for your next marketing challenge, or you’re searching for a marketing expert to rival Burger King’s, Henry Nicholas can help. Get in touch at home@henrynicholas.co.uk or contact us on LinkedIn to find out more.

Influencer is a term that has changed the landscape of marketing. Described as an individual who has the power to affect the purchase decisions of others, influencer exploded from a barely known phrase to a full-on profession in just a few years. But has the influencer bubble burst? Negative press around influencer authenticity was dealt a heavy blow by the well-publicised Fyre Festival fiasco – a fraudulent ‘luxury’ music festival promoted by high-profile social media influencers. There is also an increasing audience awareness of paid promotion on platforms like instagram. 45% of social media users find sponsored post hashtags annoying, according to research conducted by UM for Campaign as part of the Post-Influencer Culture report. This negative press along with reluctance from some brands and agencies to engage with this form of outreach has created backlash when it comes to influencer marketing. With many seeing the market as saturated and untrustworthy. However, the numbers indicate that influencer marketing is far from over. Research from Viral Research and Neoreach found that the influencer market was worth $1.7 billion in 2016 growing to to $4.6 billion in 2018. The sector is predicted to grow to $6.5 billion this year.  So, if the influencer marketplace continues to grow, how can brands tap into this valuable resource without being burned by recent negativity?  Know your influencer  Unfortunately, there are some stereotypes that follow the influencer community, with the image of the cash-strapped reality star being unfairly used as the typical face of the ‘lifestyle’. In fact, an influencer is simply someone who holds some level of influence over a group of people and these can run from global movie stars to niche hobbyists. Micro-influencers (those with followers under 10,000) are being increasingly targeted by marketers to provide access to small but highly-engaged groups of consumers.  Find your community  An influencer can have 10-million followers, but if they have little interest in your service or product then money spent on paid promotion could be put to better use elsewhere. It’s important that brands think really carefully about the communities they want to engage in and actively target those influencers with links in these areas.  Grow trust  There is increasing distrust, not only of sponsored social media but of the artificiality of social media in general. Consumers are less likely to trust those social media stars who are advertising a wide variety of products every week. 25% of those surveyed in the Campaign and UN survey referenced above said that content feeling ‘authentic or real’ was very important to them, and this figure rose to 40% amongst 18 to 25-year-olds. Brands must look to partner with those influencers who embody their values and can help them to build authentic and lasting relationships with their audience.  Looking for the social media experts who can help to hone your influencer approach? Or your next marketing role? Talk to one of our marketing and PR consultants today.  

In the future will all brands be a service? Branding has transformed over the last decade. It’s no longer enough to put a brand or product out into the world, slap on some colourful advertising and let it do its thing. Increasingly, brands have to become much more than a transaction or tool – they have to connect with their customers on a human level, becoming an integral part of their life and identity. In short, brands have to become a highly personalised service – an entity with real meaning and authenticity.  Modern consumers have become increasingly savvy in the way they react to advertising. They are looking for an authentic connection in an often inauthentic world. We explore some of the ways brands are changing their approach to address this shifting audience, below.  Personalisation  Personalisation is a key step in becoming a brand with meaning. The rise of subscription-based services like Netflix and Spotify has revolutionised the consumer playing field, swapping traditional standalone products with hyper-customised service offerings. If an audience feels you know who they are and what they like, you have the foundation of meaningful connection. Although not every brand can shift to a subscription-based model, they can work harder to understand their customer’s needs and craft a curated experience. Google is an example of a brand that has integrated its services into every layer of its customer’s lives.  Data  The collection and application of data is at the heart of these changing customer relationships, and those who are not using data to focus their branding approach run the risk of being left behind. Marketers must look beyond data as a tool to fuel personalised advertising. They must understand the customer experience and service  – leveraging data responsibly to personalise each step of the brand journey.  Authenticity It seems that brands who are ‘keeping it real’ are ahead of the pack when it comes to the future of branding. Seth Godin, Squidoo founder and marketing thought leader, says, “marketing is no longer about the stuff that you make, but about the stories you tell”. This mindset is rapidly taking hold as consumers shift towards brands that resonate with their deeper values. We are seeing brands like Dove, shift away from a glossy, airbrushed image of beauty to something more authentic by using ‘real women’ as models throughout their advertising.  Whatever your business, branding is at the centre of your strategic approach. Perhaps it’s time to ask yourself, what are you doing to become a brand with meaning?  Looking for the social media experts who can help you to build brand authenticity? Or your next marketing role? Talk to one of our marketing and PR consultants today.  

It’s easy to assume that, as businesses, we are safe from phishing attacks. After all, the fraudsters are targeting individuals – a tech-illiterate older generation who can’t spot the signs of fraud – right? This simply isn’t true. A report from CyberSec found that 43% of the UK SMEs they surveyed had suffered from a phishing attack. With 66% of those attacks being successful. Phishing today is an incredibly sophisticated industry and businesses around the world are at risk. So, how do you make sure you stay protected? Here are some of the ways you can spot a phishing attack and successfully prevent your business from suffering a breach.  Look carefully at spelling and domain names  Many (but not all) phishing emails contain errors, spelling mistakes, and poor English. They may also come from a personal rather than a business domain, so 'hotmail.com and 'gmail.com' ddresses rather than a website address. It may seem like something that you would pick up on automatically but when you and your team are busy, it’s easy not to take a moment to consider the emails that hit your inbox. Make sure your people are aware of the common signs of a phishing email and know how to report them.  Don’t click on unverified links Often scammers will include a link in an email with the destination disguised through a button. These are often a gateway to malware, like viruses or spyware. By hovering over a suspicious link with the mouse, your team can identify its source. And questionable links should always be referred to the IT team for further investigation. One click is all it takes to undermine the financial and data security of your business,  Think twice when considering urgent requests The most persuasive scammers will add a sense of urgency to their requests. They may even claim to be from an IT helpdesk and say that they require information or access to your files to prevent a scam or virus. If someone you don’t know is asking you to do something with an extreme sense of urgency, always take some time to consider why. And never provide access to data or sensitive information you don’t feel comfortable with. Make sure you have the right security tools and training in place  One of the best defences in the fight against phishing is awareness. Taking the time to train staff and ensuring they understand internal security procedures and best practice is an investment in the security of your company. This should be supported by expert tools and digital walls of defence. Spam filters, website filters, anti-virus software, they can all add an extra layer of security. However, it is important that you pick defence tools that support your unique business structure and goals – listen to external and internal expertise to ensure you have adequate protection.  Phishing strategies are evolving constantly and so must your approach to this very real security threat. By staying up to date with the latest scams, strategies, and defence tools you can help your company to stay one step ahead of this destructive industry.  Looking for a cyber security specialist to help protect your business? We can help. Get in touch to learn more about our cyber security and technology candidates.

The best candidate screening processes not only identify the people with the right skills for the role but those who share your company culture and values.  Candidate screening can be intensive and time-consuming, so it’s important to harness the right processes to find the very best candidates for the role. The most effective screening processes seek out informed candidates – these are the people who know more about your company, ask smarter questions, and are a better long-term fit for your organisation. But when you are faced with a pile of applications and limited time, it can feel tough to implement a smart screening process. Use these tips to identify the people who are the right fit for your business.  Learn to Recognise Informed Applications  Not all application forms are completed equally. Learning to recognise the signs of an informed applicant can help you to successfully identify potential hires at the very earliest stages of the search process. Informed candidates tailor their CV to match the skills required in the job description. They include a personalised cover letter that reflects on why they would be a good fit for the organisation, often with mention to values and mission. They may also identify a willingness to grow and improve their skills or come recommended through a high-value recruitment channel. Beware copy and paste CVs and application forms that are completed with minimal effort or specificity.  Ask the Right Questions  You are likely to have limited time with a candidate before you move to a face to face interview. Whether you have a short video or telephone call to screen a potential hire, it’s important that you make the most of it. These are the key areas you should focus on after identifying a potential new team member.  Do They Understand the Role?  The most switched-on candidates have done their research. They have a good grasp of the role and the skills they need to succeed. They can identify skills they may not have and outline their plans to improve.  Are They Aligned with Your Mission?  Informed candidates have done their research before they fill in their application form. Can candidates outline your values and mission and describe how their skills align to it?  Will They Be a Great Fit for Your Culture?  Questions about work style and career aspirations can help you get a good understanding of a candidate’s cultural comfort zone and identify those who are likely to be a match over the long-term. Where Do They Go From Here?  Informed candidates are thinking beyond the right now. They should have a working knowledge of the market and be aware of the likely challenges that your organisation may face.  What Questions Do They Ask You?  You can tell a lot about a candidate from the questions they ask. Do they ask specific questions about the role and the organisation? Are they interested in the company’s social presence and recent product developments? A genuine interest is the mark of an informed candidate.  The right screening process can transform the way you connect with candidates and help you to make better and more successful hires. Looking to discover informed candidates and expand your team? Speak to Henry Nicholas today.