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Jobs

Email Marketing Specialist - e-CRM Expert

  • Location:

    Cheltenham

  • Sector:

    Data & Insight

  • Job type:

    Permanent

  • Salary:

    £35000 - £45000 per annum

  • Contact:

    Mark Trist
  • Contact email:

    m.trist@henrynicholas.co.uk

  • Contact phone:

    01173178103

  • Job ref:

    04891MT11

  • Published:

    19 days ago

  • Duration:

    n/a

My client is looking for a passionate, data-driven Email Marketing Manager who will be responsible for providing advice to this agencys clients and the wider team on executing an email marketing strategy that engages, nurture and drives customer loyalty. 

The experience we need.

-Comfortable delivering strategic data-driven email campaigns, from concept to delivery
-Understand HTML and email design
-Knowledge of or use one or more of the following ESPs: Communicator, Salesforce, Marketo, Adestra, Silverpop, Mailchimp, Dotmailer, Campaign Monitor, SmartFocus
-Work with data to test emails and analyse metrics
-Confidently handle multiple projects involving multiple stakeholders and parties
-Technical knowledge of databases (preferable)
- Excellent communication skills, able to inspire confidence in our clients and internal teams alike
- An excellent eye for detail
-Previous experience in a digital agency or consultancy or email service provider (highly desirable). 

The role.

The Email Marketing Manager will also lead and support the email team on managing the execution of email campaigns, from setup, targeting and testing to deployment and email campaign optimisation. This includes reviewing creative, executing tests and QA, running data filters, scheduling and deployment.
Direct line management of the Email team, providing day-to-day support, coaching and mentoring on personal development and performance (x2 email developers and 1 email engagement manager).
Work alongside clients and different teams to collaborate and create effective email marketing messages to drive customer engagement and performance.
Knowledge of key regulations, ISPs, monitoring tools and best practices, staying abreast of changes in landscape that require adjustment of strategies to ensure deliverability
Drive email with content, relevancy, smart segmentation and personalisation.
Analyse all aspects of the email program’s performance metrics, providing recommendations to improve the effectiveness of campaigns and adjusting the email marketing plan as required.

The company.

As one of the leading South West CRM consultancies, this agency has a terrific reputation delivering data driven marketing campaigns. Company culture is fantastic, with this agency able to offer some amazing career progression.

What you’ll get in return.

The salary for this role is circa £40k and comes with a long list of additional benefits.

How to apply.

If this sounds of interest, then please click the apply button right away! For more info on this or similar roles please give Mark Trist a call.