The experience we need:
It is vital that the Planner will have an analytical and innovative brand strategy vision, as well as know how best to achieve B2B demand generation across all communication channels. The Planner will have a solid grasp of complex information and be able to identify and understand key insights and recommendations for data analysis.
- B2B agency-side experience, ideally on EMEA or international projects and within the tech or software space.
- Demonstrable strategic planning experience across brand strategy, positioning innovation, insight, integrated marketing, demand generation and account-based marketing.
- Thorough knowledge of data-led insight development and working in a data planning, research and analytics environment.
- Confidently present complex strategies and present strategic plans and conclusions to the client to engage with clients and achieve buy-in.
- Be able to establish the client’s aims and objectives, develop an in-depth understanding of their business, products, competitors, challenges and opportunities.
- Create insights from multiple diverse data sources to help formulate effective strategies for existing and prospective clients that lead to engaging communications.
- Collaborate with the client service, creative and digital teams across: brand strategy, campaign direction and data insight for clients and prospective clients.
- End to end management of research projects, workshops and focus groups.
- Support the rest of the planning team to monitor and report on the success of campaigns.
An award-winning integrated B2B creative agency with offices in Oxford and London, with an impressive list of clients and a dynamic team, creating and delivering multi-channel marketing campaigns, brand communications and digital experiences.
What you’ll get in return:
- Salary paying up to £45k depending on experience
- Modern agency environment with high-spec Macs, dual-screens and the latest tech.
- Excellent location with free parking.
- 25 days holiday (Increasing to 28 days after 5 years).
- Private healthcare.
- Dental insurance.
- Pension scheme.
- Regular social events.
If this sounds of interest, then please click the apply button right away! For more info on this or similar roles please give Poonam Thaker a call.