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Head of Demand Generation

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  • Salary:

    £100000 - £140000 per annum

  • Contact:

    Mark Trist

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  • Published:

    5 months ago

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We are looking to hire a seasoned, metrics-driven marketer to lead demand generation efforts for this exciting fintech business. The ideal candidate will have "grown up" in marketing as a demand generation person, especially in the areas of digital marketing and account-based marketing (ABM). This business has a base in the UK and the US, this role can be remote working with travel to the head office (outside of London) a few times per month.

The experience we need.

You will have experience in acquiring channel partners and understand how demand generation is different from consumer or other B2B efforts when your target prospect is a channel partner. This person has to be adept with tactics that can drive smaller partner acquisition (with tactics that look and feel like acquisition tactics for consumers or small businesses) and larger partner acquisition (with tactics that look and feel like enterprise-level tactics).

-10 + years of progressive demand generation/acquisition marketing experience, especially in digital demand generation

-7+ years experience in B2B marketing

-Experience optimizing spend across various demand generation channels (e.g. Google, LinkedIn)

-SEO experience to understand how we can continue to grow organic traffic to drive leads

-Experience with non-digital tactics to drive demand generation efforts

-Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on progress

The role.

-Manage acquisition budget to meet Marketing Qualified Lead (MQL) and revenue goals in both the United States and United Kingdom

-Oversee spend efficiency metrics, to ensure Cost-Per-Click (CPC), Cost-Per-Lead (CPL), and Cost-Per-Acquisition (CPA) stay within reasonable control limits while scaling the business

-Work closely with sales leadership to ensure feedback loops are in place to monitor lead quality

-A/B testing experience to help optimize campaigns and landing pages

-Manage and optimize our marketing automation efforts, to ensure we have effective lead nurturing campaigns

-Build account-based marketing (ABM) strategies to help larger deals move through the pipeline

-Use a broad mix of demand generation tactics in addition to digital (e.g. events, print advertising) to drive leads

-Build business cases for incremental budget asks, to be taken to the Board of Directors

-Stay up to speed on current demand generation innovations, and educate executive staff on those trends

-Manage, build, and mentor a team of marketers

The company.

This business develops the most trusted payment software for mobile, online and in-store that is relied on in over 35 countries. With offices in the UK and New York, their technology powers millions of customers worldwide, ensuring they can take payments worth billions, securely and reliably.

What you'll get in return.

-Competitive compensation package

-25 holiday days each year (+ bank holidays + 1 day after each year of service with up to a max. of 30 days)

-Work-life balance with our Flexi-time policy

-7 hours per day, 35 hours per week

-Annual bonus scheme

-A chance to develop with an allocated company training budget

-Private health insurance

-Bike2Work Scheme (government-backed cycle to work scheme)

-Workplace pension scheme

-Perkbox subscription - discounts on gyms, restaurants, high st retailers, cinema tickets etc

-Free fruit delivered to the office

-Central Bristol office location

-Welcoming company culture, including many interest groups from Yoga to D&D

How to apply.

If this sounds of interest, then please click the apply button right away! For more info on this or similar roles please give Mark a call