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Head of Paid Media

  • Location

    Cardiff, Wales

  • Sector:


  • Job type:


  • Salary:

    Up to £50000 per annum

  • Contact:

    John Austin

  • Contact email:

  • Salary high:


  • Salary low:


  • Job ref:


  • Published:

    7 months ago

  • Expiry date:


  • Startdate:


  • Consultant:


My client is a national integrated agency with a fantastic roster of clients from SMEs to multinational organisations. Due to continued growth, they are now looking for an experienced Paid / Biddable Media Manager / Director.

The role will oversee and drive the agency's digital offering and play an integral part in the commercial development of the agency's digital delivery and expertise. You will lead a team of paid media and programmatic specialists and be responsible for overseeing online campaign activity across all paid search platforms.

What you will be doing:

  • You will be working with the Media Directors to define, direct and deliver the biddable media strategy for the agency
  • Identifying areas of opportunity for existing agency clients and presenting a proposed strategy to take maximum advantage of it
  • Developing a deep understanding of all client business needs
  • Proactively maximising the value clients receive from their existing investments within biddable media
  • Identifying growth and performance opportunities which benefits both the agency and the client
  • Developing a biddable media new business strategy and lead on the development of the agency's biddable offer to market
  • Preparing ROI data, analysing, interpreting and implementing refinements
  • Be responsible for the accuracy, effectiveness and ultimately the profitability of the digital department
  • Mentoring team members and develop a culture of excellence and continuous development
  • Liaising with in-house creative team to develop compelling digital creative assets designed to resonate with campaign target audience

Essential skills and experience

  • Demonstrable experience as a lead search practitioner, with 4+ years' experience working on paid search campaigns with small to large budgets
  • Experience of leading a team with strong management skills
  • Knowledge and experience of set-up, configuration and debugging of analytics tools
  • The ability to effectively communicate and influence at all levels, both internally and externally
  • Solid knowledge of remarketing, display, and Google Shopping campaigns
  • A passion for professional development, with up-to-date Google Accreditations
  • Proficient with Google Analytics and Google Tag Manager
  • Meticulous attention to detail, with strong project management and organisational skills
  • Exceptional data analytics and reporting skills

What you'll get in return

  • £50K basic
  • Development opportunities
  • Generous holiday allowance
  • Flexible working
  • Pension