My client is an agency of c 180 people working in UK sites from Leeds to Cardiff and Cirencester. They work with clients across all sectors from B2B, B2C and Public Sector, with different offices delivering different specialisms across the marketing communications spectrum. My client exist to help clients solve their communications problems and have over 60 years of experience in doing so. Their promise is to grow brands over time and sales over night with a blend of brand and responsive skills that deliver proven results.
They are making a significant shift in their new business effort, rebuilding processes and content machine around HubSpot. The objective is to accelerate their business growth using the platform and with a revised and renewed website.
Adding Automation to their list of specialisms they have trained members of the team on HubSpot and currently operate automation projects for a number of clients using both HubSpot and Force 24. They now want to take their automation proposition to the next level and actively promote their capabilities in this space. They are adding more, experienced people to help package, convert and deliver the proposition.
This role is designed to help achieve both of these aspirations with both internal responsibilities and external growth objectives.
My client is looking for someone with a passion for B2B marketing, HubSpot and all its capabilities
- To deliver and manage the internal B2B HubSpot system, working across the agency network to support the new business initiative
- To develop the business as a B2B HubSpot partner, promoting, converting and supporting the implementation of HubSpot solutions for clients.
- To encourage and promote best practice use of HubSpot internally and externally
The deployment of HubSpot campaigns to generate inbound marketing leads for the agency working closely with a range of business units: PR, Media/Search, Social, Research, Business Development, individual Business leaders.
Optimising the use of HubSpot to attract and convert leads for the agency's services, applying email/SMS/one to one contact best practice: working with the content teams to advise on content strategy and how it should be implemented in HubSpot, creating, mapping, and automating customer journeys and scoring, working along business development teams to brief and review campaigns, share results.
Lead the process of test and learn, setting up appropriate tests within HubSpot, sharing results, creating the insights that will improve campaign performance
To manage costs and cost-efficiencies with good data management and cleaning and an efficient approach to content deployment across channels (email, social, search).
Shaping the agency's approach to marketing HubSpot externally, helping to package the proposition as a HubSpot Partner, developing and delivering webinars and wider content to attract leads, helping to onboard new business.
You will be supported by a small HubSpot trained team who will rely on your expertise and knowledge to improve their capabilities over time. Your role will be to develop their HubSpot and B2B marketing skills and excite them as to the possibilities …. training, inspiring, growing the team.
Proven experience in deploying HubSpot within B2B organisations - you may have worked for an agency and have a strong technical understanding of the HubSpot platform alongside practical B2B marketing skills.
Demonstrable experience of designing, mapping and implementing customer journeys to capture and convert enquiries from web and other sources within an organisation.
Experience in test and learn - able to demonstrate how insight from testing and an analysis of performance across key performance reports has been used to improve effectiveness
Strong digital skills - an understanding of social and email and an ability to apply digital campaigns in HubSpot effectively
Ability to stand back and provide an analytical and data driven approach - looking at the overall campaign, whilst being able to deliver a more hands-on approach to campaign set up with hands on experience of social, search and email set up within the HubSpot tool.
A degree of technical experience - able to provide an informed view on template effectiveness and help build templates and content within the HubSpot system.
Loads of enthusiasm & passion for digital B2B marketing and HubSpot - which you are willing to share and use to inspire colleagues across the business.
What you'll get in return
- £40,000 - £50,000 basic
- Extensive training and development
- Flexible working
- Generous holiday allowance
- Much, much more