Marketing Account Director Jobs
Marketing account directors utilise coordinated marketing methods to increase earnings and promote businesses and services.
As a marketing account director, you will contribute to and plan integrated marketing campaigns to promote a product, service, or concept. This is a multidimensional position that entails;
Because many organisations have marketing departments, you could work in both the commercial and public sectors, in industries ranging from banking, retail, and media to volunteer and charity organisations.
The scope of your work will vary according on the size and sector of the organisation, as well as whether the focus is on selling a product or service or raising public awareness of an issue.
Marketing account directors are sometimes called as marketing officers or marketing coordinators in some cases.
As a marketing account director, you will often be required to:
boost brand awareness and development
aid with marketing strategy, advertising, direct marketing, and campaigns engage with target groups and establish and cultivate customer relationships
discover advertising opportunities and place ads in newspapers and on the radio create marketing materials such as brochures and adverts in partnership with in-house or outside creative firms
create and modify marketing copy for internet and print campaigns
produce original content such as videos and blog posts
administer social media platforms
organise and attend conferences, seminars, receptions, and exhibitions
obtain and arrange sponsorship, negotiate with designers and printers, and plan photo shoots, and organise the timely delivery of marketing materials
keep track of and update customer databases
do market research, such as through the use of consumer questionnaires and focus groups
make connections with key stakeholders, both internal and external
With practise, you will be able to:
build and carry out a marketing strategy (often as part of a wider sales and marketing programme)
analyse and evaluate marketing strategies, advertising, and SEO to verify that proper channels are used and campaigns are effective
examine marketing success and ROI develop management reports on a weekly or monthly basis
competitor action should be monitored and reported on.
Lead external agencies in the successful handling of events, press contacts, editorial requests, presentations, promotional materials, and internet activities as necessary.
manage and oversee the marketing budget
Senior marketing account directors (with five years of experience) can earn between £30,000 and £45,000 per year, while marketing directors can earn up to £60,000 per year.
Marketing directors might earn anywhere from £60,000 to £100,000 per year.
Profit-sharing plans, medical insurance, gym membership, a corporate automobile, and incentives may also be available.
Salaries are governed by a variety of factors, including your location and sector. The highest-paid categories, according to the Marketing Week Career and Salary Survey 2021, are entertainment, FMCG (fast moving consumer goods), and beauty.
Your earnings will also vary depending on the type of marketing you do. Digital marketing salaries, for example, are usually higher.
Income figures are offered simply as a guideline.
9 a.m. to 5 p.m., Monday through Friday You may be needed to work some evenings or weekends if you are organising or attending events, or if you are working on a significant marketing campaign.
It is feasible to work part-time. There are also short-term contracts available, mainly through employment agencies.
What You Can Expect
You'll normally work from an office, but you'll also attend client, partner, and supplier meetings, as well as a variety of events and exhibitions. You may be asked to socialise with stakeholders and clients in order to establish and strengthen relationships.
Marketing gurus with prior experience may be able to work for themselves or as freelancers.
Opportunities exist in most large towns and cities, but are less common in rural areas.
Work is generally challenging and fast-paced, requiring you to meet tight deadlines, manage multiple projects at once, and engage with external suppliers and creative agencies.
If you work for a multinational corporation, you may be obliged to travel or work abroad.
A degree or HND in the following subjects may be highly useful:
business advertising or management communications
Marketing psychology and information technology
Employers also seek for a mix of personal characteristics and experience. Understanding digital media approaches is also advantageous. Examine job postings to get a feel of the abilities and industry knowledge that employers are looking for.
You can start as a marketing assistant and work your way up if you don't have a degree.
Intermediate and Advanced marketing apprenticeships are available. The Chartered Institute of Marketing (CIM) also provides a number of professional degrees, such as the CIM Level 3 Foundation Certificate in Marketing, which is oriented toward apprentices and those just starting out in their marketing career.
Although a proper postgraduate qualification would be desirable, it is not essential. Look into postgraduate marketing programmes.
You will require:
Communication and interpersonal skills are required.
commercial awareness and business acumen copywriting and design ability
analytical and strategic thinking inventiveness a sharp eye for detail
drive and self-motivation a flexible work attitude the ability to work well under duress cooperation and the ability to develop excellent working relationships
IT, social networking, and numeracy talents to persuade and bargain
Foreign language skills - these can be useful when working for multinational organisations.
To get a job, you usually need to have some relevant work experience. Look for seasonal work, placements, job shadowing, or part-time work in marketing or related professions. A career as a marketing assistant or junior marketing account director is a good place to start. Some large corporations provide paid summer internships to students. Any position that requires knowledge of sales, customer service, market research, or public relations would be advantageous.
Utilize any marketing placements or the integrated placement year in your programme to strengthen your skills and build a network of contacts. Student membership in CIM provides access to industry events, training, and networking opportunities.
Marketing opportunities exist in all industrial sectors, including banking, consumer, and information technology, as well as non-profit organisations such as charities, local governments, and higher education institutions.
You can also work for full-service marketing firms, which design and implement marketing plans and campaigns on behalf of their clients. Clients seeking a comprehensive communications package can turn to these firms for a multidisciplinary solution.
Marketing is a highly competitive and specialised sector that is a popular career path for recent graduates.
Marketing account director roles should be found through specialist marketing employment companies such as Henry Nicholas.
The majority of training occurs on the job, while larger organisations may have formal graduate training programmes. Employers usually encourage professional development (CPD). Typical activities include taking part in networking events and/or completing short courses on search engine marketing, email marketing, legal issues, and data and analytics reading trade press completing a professional qualification
Professional qualifications are awarded by organisations such as CIM, and you may be eligible for financial help, study leave, or both from your employer to get them. These credentials are as follows:
Certificate in Professional Marketing (Intermediate Level 4) - designed for junior marketers who want to grow in their jobs.
Diploma in Professional Marketing (Level 6) - for strategic marketers (e.g., marketing account director or marketing director) who want to broaden their skills and expertise.
Postgraduate Diploma in Professional Marketing (Level 7) - for experienced marketers looking for a more strategic management position.
If you have the required combination of experience, qualifications, and ongoing education, you can qualify for CIM Chartered Marketer accreditation.
Organizations such as the Institute of Data & Marketing offer professional development, qualification, and training courses (IDM). At the award, certificate, diploma, and postgraduate levels, IDM offers a variety of professional certification courses in digital and direct marketing.
Opportunities for a career
Marketing has a career structure, and if you have the requisite experience and talents, you can expect to rise from marketing account director to senior marketing account director.
Obtaining appropriate professional qualifications will improve your employment prospects and is becoming increasingly important for senior marketing roles.
You might enhance your experience by working in a marketing firm or consulting for a variety of clients. You may also wish to switch organisations or industries in order to advance your career more quickly.
You can work in general marketing or specialise in an area of marketing such as event management, communications, or public relations.
Working as a freelance marketing consultant or entering a related field such as sales, advertising, or public relations are other choices.
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