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Marketing Account Executive Jobs

Marketing Account Executive Jobs

Marketing account executives utilise coordinated marketing methods to increase profitability and promote businesses and services.

As a marketing account executive, you will contribute to and plan integrated marketing campaigns to promote a product, service, or concept. This is a multidimensional position that entails the following duties:

  • planning

  • advertising

  • public relations

  • organisation of a gathering

  • creation of a product

  • distribution

  • sponsorship

  • research.

Because many organisations have marketing departments, you could work in both the commercial and public sectors, in industries ranging from banking, retail, and media to volunteer and charity organisations.

The scope of your work will vary according on the size and sector of the organisation, as well as whether the focus is on selling a product or service or raising public awareness of an issue.

Marketing account executives are sometimes called as marketing officers or marketing coordinators in some cases.

Responsibilities

As a marketing account executive, you will often be required to:

  • boost brand awareness and development

  • interact with target audiences and cultivate consumer ties

  • marketing strategy, advertising, direct marketing, and campaign aid

  • Look for advertising opportunities and place ads in newspapers or on the radio.

  • create marketing materials such as brochures and commercials in partnership with internal or external creative firms

  • create and modify marketing copy for internet and print campaigns

  • produce original content such as videos and blog posts

  • administer social media platforms

  • organise and attend conferences, seminars, receptions, and exhibitions

  • obtain and keep sponsorship

  • Plan photo shoots and negotiate with designers and printers.

  • organise the effective distribution of marketing materials

  • manage and update customer databases

  • do market research, such as through the use of consumer questionnaires and focus groups

  • make connections with key stakeholders, both internal and external

With practise, you will be able to:

  • build and carry out a marketing strategy (often as part of a wider sales and marketing programme)

  • analyse and evaluate marketing strategies, advertising, and SEO to verify that proper channels are used and campaigns are effective

  • Create weekly or monthly management reports based on marketing success and ROI.

  • competitor action should be monitored and reported on.

  • Lead external agencies in the successful handling of events, press contacts, editorial requests, presentations, promotional materials, and internet activities as necessary.

  • manage and oversee the marketing budget

Salary

Marketing account executives earn on average around £28,000 per year.

Marketing directors might earn anywhere from £60,000 to £100,000 per year, so there is definitely room to grow!

Profit-sharing plans, medical insurance, gym membership, a corporate automobile, and incentives may also be available.

Salaries are governed by a variety of factors, including your location and sector. The highest-paid categories, according to the Marketing Week Career and Salary Survey 2021, are entertainment, FMCG (fast moving consumer goods), and beauty.

Your earnings will also vary depending on the type of marketing you do. Digital marketing salaries, for example, are usually higher.

Income figures are offered simply as a guideline.

Working pattern

9 a.m. to 5 p.m., Monday through Friday You may be needed to work some evenings or weekends if you are organising or attending events, or if you are working on a significant marketing campaign.

It is feasible to work part-time. There are also short-term contracts available, mainly through employment agencies.

What You Can Expect

You'll normally work from an office, but you'll also attend client, partner, and supplier meetings, as well as a variety of events and exhibitions. You may be asked to socialise with stakeholders and clients in order to establish and strengthen relationships.

Marketing gurus with prior experience may be able to work for themselves or as freelancers.

Opportunities exist in most large towns and cities, but are less common in rural areas.

Work is generally challenging and fast-paced, requiring you to meet tight deadlines, manage multiple projects at once, and engage with external suppliers and creative agencies.

If you work for a multinational corporation, you may be obliged to travel or work abroad.

Qualifications

All graduates can find work in marketing, though a degree or HND in the following subjects may be highly useful:

  • advertising

  • management or business

  • communications

  • IT (Information Technology) or computer science

  • marketing

  • psychology.

Employers also seek for a mix of personal characteristics and experience. Understanding digital media approaches is also advantageous. Examine job postings to get a feel of the abilities and industry knowledge that employers are looking for.

You can start as a marketing assistant and work your way up if you don't have a degree.

Intermediate and Advanced marketing apprenticeships are available. The Chartered Institute of Marketing (CIM) also provides a number of professional degrees, such as the CIM Level 3 Foundation Certificate in Marketing, which is oriented toward apprentices and those just starting out in their marketing career.

Although a proper postgraduate qualification would be desirable, it is not essential. Look into postgraduate marketing programmes.

Skills you will require:

  • Communication and interpersonal skills are required.

  • commercial awareness and business acumen

  • talents in copywriting and design

  • creativity

  • a great sense of detail

  • strategic and analytical thinking

  • self-motivation and drive

  • a work-friendly mindset

  • the ability to function effectively under duress

  • cooperation and the ability to form positive working relationships

  • talents to convince and bargain

  • IT, social networking, and math skills

  • Foreign language skills - these can be useful when working for multinational organisations.

Working knowledge

To get a job, you usually need to have some relevant work experience. Look for seasonal work, placements, job shadowing, or part-time work in marketing or related professions. A career as a marketing assistant or junior marketing account executive is a good place to start. Some large corporations provide paid summer internships to students. Any position that requires knowledge of sales, customer service, market research, or public relations would be advantageous.

Utilize any marketing placements or the integrated placement year in your programme to strengthen your skills and build a network of contacts. Student membership in CIM provides access to industry events, training, and networking opportunities.

Employers

Marketing opportunities exist in all industrial sectors, including banking, consumer, and information technology, as well as non-profit organisations such as charities, local governments, and higher education institutions.

You can also work for full-service marketing firms, which design and implement marketing plans and campaigns on behalf of their clients. Clients seeking a comprehensive communications package can turn to these firms for a multidisciplinary solution.

Marketing is a highly competitive and specialised sector that is a popular career path for recent graduates.

Marketing account executive jobs should be found through specialist marketing recruitment companies such as Henry Nicholas.

Professional advancement

The majority of training occurs on the job, while larger organisations may have formal graduate training programmes. Employers usually encourage professional development (CPD). Typical activities include the following:

  • taking part in networking events

  • completing short courses on search engine marketing, email marketing, legal issues, and data and analytics

  • reading the business press

  • obtaining a professional certification

Professional qualifications are awarded by organisations such as CIM, and you may be eligible for financial help, study leave, or both from your employer to get them. These credentials are as follows:

  • Certificate in Professional Marketing (Intermediate Level 4) - designed for junior marketers who want to grow in their jobs.

  • Diploma in Professional Marketing (Level 6) - for strategic marketers (e.g., marketing account executive or marketing executive) who want to broaden their skills and expertise.

  • Postgraduate Diploma in Professional Marketing (Level 7) - for experienced marketers looking for a more strategic management position.

If you have the required combination of experience, qualifications, and ongoing education, you can qualify for CIM Chartered Marketer accreditation.

Organizations such as the Institute of Data & Marketing offer professional development, qualification, and training courses (IDM). At the award, certificate, diploma, and postgraduate levels, IDM offers a variety of professional certification courses in digital and direct marketing.

Opportunities for a career

Marketing has a professional structure, and if you have the requisite experience and talents, you can expect to rise from marketing account executive to senior marketing account executive.

Obtaining appropriate professional qualifications will improve your employment prospects and is becoming increasingly important for senior marketing roles.

You might enhance your experience by working in a marketing firm or consulting for a variety of clients. You may also wish to switch organisations or industries in order to advance your career more quickly.

You can work in general marketing or specialise in an area of marketing such as event management, communications, or public relations.

Working as a freelance marketing consultant or entering a related field such as sales, advertising, or public relations are other choices.

Check out our current marketing account executive job openings right now or visit the contact us page to send us a message.

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