Marketing Account Manager Jobs
Marketing account managers use coordinated marketing strategies to increase profits and promote businesses and services.
You will contribute to and design integrated marketing campaigns to promote a product, service, or concept as a marketing account manager. This is a multifaceted position that includes:
organisation of an event
Many organisations have marketing departments, which means you may work in both the commercial and public sectors in fields ranging from banking, retail, and media to volunteer and charity organisations.
The specific nature of your work will vary according on the size of the organisation and sector, as well as whether the focus is on selling a product or service or raising public awareness of an issue.
As a marketing account manager, you typically will need to:
increase brand exposure and development
engage with target groups and create and nurture consumer relationships
assistance with marketing strategy, advertising, direct marketing, and campaigns
find advertising possibilities and post ads in the newspaper or on the radio
develop marketing products such as brochures and advertisements in collaboration with in-house or outside creative companies
develop and edit marketing text for both online and print campaigns
provide original material such as videos and blog entries
manage social media outlets
organise and attend events such as conferences, seminars, receptions, and exhibits
get and secure sponsorship
negotiate with designers and printers, and plan photo sessions
organise the efficient delivery of marketing materials
manage and update customer databases
undertake market research, such as employing consumer questionnaires and focus groups
establish connections with important stakeholders, both internal and external
With experience, you'll be able to:
create and implement a marketing plan (often as part of a wider sales and marketing programme)
analyse and review marketing initiatives, advertising, and SEO to ensure that the appropriate channels are being employed and campaigns are effective
analyse marketing success and ROI and create weekly or monthly management reports
monitor and report on rival activity
When applicable, lead external agencies in the successful management of events, press connections, editorial requests, presentations, promotional materials, and internet activities.
control and manage the marketing budget
Senior marketing account managers (with five years' experience) can make between £30,000 and £45,000, while marketing managers can earn up to £60,000.
Marketing directors can make between £60,000 and £100,000 per year.
You may also be eligible for profit-sharing plans, medical insurance, gym membership, a corporate automobile, and incentives.
Salaries are determined by a number of factors, including your region and the industry in which you work. According to the Marketing Week Career and Salary Survey 2021, the highest-paid categories are entertainment, FMCG (fast moving consumer goods), and beauty.
Your income will also vary based on the field of marketing you work in. Salaries in digital marketing, for example, are frequently greater.
Income numbers are provided solely as a reference.
Monday through Friday, 9 a.m. to 5 p.m. However, you may be required to work some evenings or weekends when organising or attending events, or while working on a large marketing campaign.
Part-time job is possible. Short-term contracts are also available, usually through employment agencies.
What to Expect
You'll typically work from an office, but you'll also attend meetings with clients, partner organisations, and suppliers, as well as a variety of events and exhibitions. You may be asked to socialise with stakeholders and clients in order to create and grow connections.
Experienced marketing experts may be able to work for themselves or as freelancers.
Opportunities exist in most big towns and cities, but are less widespread in rural locations.
The work is typically tough and fast-paced, as you will need to meet tight deadlines, handle many projects at once, and collaborate with external suppliers and creative agencies.
If you work for an international firm, you may be required to travel or work overseas.
A job in marketing is available to all graduates, although a degree or HND in the following fields may be very useful:
business or management
IT or computer science
Employers also look for a combination of personal attributes and experience. Knowledge of digital media approaches is also beneficial. Examine job postings to obtain a sense of the skills and industry expertise that companies want.
If you don't have a degree, you can start as a marketing assistant and work your way up.
Marketing apprenticeships are available at the Intermediate and Advanced levels. The Chartered Institute of Marketing (CIM) also offers a variety of professional degrees, such as the CIM Level 3 Foundation Certificate in Marketing, which is geared at apprentices and people just beginning out in their marketing career.
A suitable postgraduate qualification might be advantageous, but it is not required. Look for postgraduate marketing courses.
Communication and interpersonal abilities
commercial knowledge and business savvy
copywriting and design abilities
a keen eye for detail
analytical and strategic thinking
drive and self-motivation
a flexible attitude to work
the ability to operate well under duress
cooperation and the capacity to build positive working connections
abilities to persuade and negotiate
IT, social networking, and numeracy abilities
Foreign language skills – may be useful while working for global corporations.
To acquire a job, you normally need some relevant work experience. Look for holiday employment, placements, job shadowing, or part-time work in marketing or similar fields. Getting a job as a marketing assistant or junior marketing account manager is an excellent place to start. Some major firms provide paid summer internships to students. Any position that provides expertise in sales, customer service, market research, or public relations would be beneficial.
Make the most of any marketing placements or the integrated placement year on your programme to enhance your abilities and establish a network of connections. CIM student membership gives access to industry events, training, and networking possibilities.
Marketing possibilities may be found in all industrial sectors, including finance, consumer, and information technology, as well as not-for-profit organisations such as charities, local government, and higher education institutions.
You can also find employment with full-service marketing companies, who design and implement marketing plans and campaigns on behalf of their customers. These firms provide a multidisciplinary solution to clients searching for a complete communications package.
Marketing is an increasingly competitive and specialised business that is a common career choice for graduates.
Specialist marketing recruitment agencies such as Henry Nicholas should be your go to resource for finding marketing account manager jobs.
The majority of training takes place on the job, while bigger organisations may have official graduate training programmes. Employers frequently support continuing professional development (CPD). Typical activities include:
attending networking events
completing short courses in topics such as search engine marketing, email marketing, legal difficulties, and data and analytics
reading the trade press
completing a professional qualification
Professional credentials are given by organisations such as CIM, and you may obtain financial assistance, study leave, or both from your work to complete them. These credentials include:
Certificate in Professional Marketing (Intermediate Level 4) - for junior marketers seeking to advance in their careers.
Diploma in Professional Marketing (Level 6) - for marketers working at a strategic level (e.g., marketing account manager or marketing manager) who wish to expand their abilities and knowledge.
Postgraduate Diploma in Professional Marketing (Level 7) - for experienced marketers seeking a more strategic management role.
You can qualify for CIM Chartered Marketer certification if you have the necessary combination of experience, qualifications, and continuing education.
Professional development, qualification, and training courses are also provided by organisations such as the Institute of Data & Marketing (IDM). IDM offers a variety of professional certification courses in digital and direct marketing at the award, certificate, diploma, and postgraduate levels.
Possibilities for a career
Marketing has a career structure, and you may expect to advance from marketing account manager to senior marketing account manager if you've accumulated necessary experience and abilities.
Obtaining suitable professional certifications will boost your job chances and is becoming increasingly important for senior marketing roles.
To broaden your experience, you may work at a marketing firm or consulting for a variety of customers. You may also wish to change organisations or industries to advance your career more rapidly.
You can opt to stay in a general marketing job or specialise in a specific area of marketing, such as event management, communications, or public relations.
Other options include working as a freelance marketing consultant or going into a similar field such as sales, advertising, or public relations.
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