Paid Search Manager Jobs
A paid search manager's primary responsibility is to monitor and direct all search marketing activities across Google Ads and Bing Ads. On a daily basis, it is the paid search manager's responsibility to oversee the strategy, reporting, analysis, and optimization of the sponsored search campaign. Managing a campaign on a day-to-day basis includes a variety of activities, such as modifying bids, adding or deleting keywords, monitoring profitability, and so on. In the context of strategy and optimization, designing and updating a paid search strategy to align with overall business goals, carrying out tests to improve performance, and collaborating with other digital partners to build omnichannel marketing campaigns are all examples of activities that fall under this umbrella term.
A Typical Day in the Life of a Paid Search Manager
Paid Search Managers are responsible for directing search marketing campaigns with the purpose of increasing a company's revenue or customer engagement. They often work on a contract basis as independent contractors, but they may also get positions on marketing teams at larger companies. During the course of a collaborative effort, Paid Search Managers collaborate with Digital Marketers, Designers, Data Analysts, and Digital Analysts. They put in a typical week of forty hours of effort.
The day-to-day responsibilities of a Paid Search Manager will differ depending on the size of the company they work for and the campaign they are working on, but they will most likely consist of campaign strategy sessions, the analysis and reporting of their campaign findings, the optimization of a paid search campaign, the updating of bids, the addition and removal of keywords based on testing, A/B testing, monitoring profitability and returns on investment (ROIs), and working with their team to develop omnichannel marketing strategies.
What Should People in Charge of Paid Search Know?
It is essential for a Paid Search Manager to be able to have clear and concise conversations with business owners, digital marketers, and designers in order to realise the full potential of a concept for a campaign. They should also have excellent data analytics abilities, expertise in presenting and reporting, understanding of A/B testing, and an adaptable approach to campaigns in order to design the optimal campaign configuration for their customer.
They will need in-depth knowledge of search engine optimization (SEO), in addition to an awareness of the most recent developments in search engine algorithms and updates. Additionally, they should have some familiarity with marketing via search engines as well as marketing via social media. Understanding the culture and etiquette of each platform is necessary in order to make informed decisions about which platforms and channels are most suited for each individual campaign and business.
They should at the very least be proficient in Google Ads, but some companies may also require them to have experience with Bing Ads. In addition to Google Analytics, candidates for the position of Paid Search Manager will need experience with keyword research tools such as Moz and Ahrefs. In addition to these essential SEO skills, Paid Search Managers will almost definitely be responsible for managing a budget or finding funding for their own campaigns. They will need to stay current on the trends in the business regarding bids, profitability, and popular channels in order to make the most out of their budget.
Any person who wants to work as a Paid Search Manager has to be fluent in the vocabulary of both digital marketing and business management. Everything from search engine optimization (SEO) and search engine marketing (SEM) to pay-per-click (PPC) advertising in digital marketing, return on investment (ROI), and key performance indicators are included in this discussion (KPIs). You need to be familiar with the industry lingo and the concepts that underlie it in order to succeed in even the most fundamental phone screening interview in this field.
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